|
|
|
| 
Common myths and misconceptions Myth: We don’t have the time - it’s another ‘extra’ thing to do. Reality: "The Baldrige criteria and review process isn’t another thing to do; it is part of, and causes you to do, the only things you need to do." Earl A. Goode, President, GTE Directories Corp. 1994 Baldrige Award Recipient Myth: Since the feedback isn’t prescriptive, we won’t know what actions to take to improve. Reality: "The value in the Baldrige process is understanding how the criteria apply to your company and the processes within your company. Successful strategies aren’t the same for every industry or even every company within an industry. The Baldrige is one of many templates to use to evaluate your situation and plan your future course. No one can tell you what your company has to do - the value comes in discovering it for yourself". Ko Nishimura, Chairman, President & CEO, Solectron, 1997 & 1991 Baldrige Award Recipient Myth: We will only receive value if we win; we don’t want to be second. Reality: "The award application process itself is an investment in future success that every … company should be making. The process isn’t about receiving an award, its about discovering what your company is really about - that’s what winning is. In fact, we "won" three time before we won the award." Bruce W. Woolpert, President & CEO, Granite Rock Company, 1992 Baldrige Award Recipient Myth: We don’t want to have to share - the burden is too great. Reality: "What we have gained from winning the award - improved results, new customers, benchmarking partners, recognition, learning from other world class companies, and internal motivation - outweighs any "sharing costs" that we have incurred. Sharing the story is manageable - and more importantly, it is mutually beneficial and the best possible way to make a contribution to your country’s competitive success." Joel D. Marvil, Chairman & CEO, Ames Rubber Co., 1993 Baldrige Award Recipient Myth: We don’t have to use the Baldrige Criteria to get results - our results are great. Reality: "Customer demand for reliable and innovative services continue to grow at an astounding rate. Just keeping pace isn’t good enough. Using the Baldrige Criteria puts us one step ahead." Frank Ianna, Executive VP, Network & Computing Services, AT&T Consumer Markets Division, 1994 Baldrige Award Recipient |
||